If you want to be a successful blogger, particularly in this period of very stiff competition, it is important to write top notch quality content.
You will need to ensure that you sharpen your writing skills – you must live, eat and breathe “quality writing”. You Should Never Do Blogging If You Don’t Have These Skills
What Exactly is Good Quality Content?
Okay, let me put it in a way that you would understand. Quality content is one that solves a specific problem for your targeted readers.
In order to be able to create quality content for your blog and attract a large number of your target traffic, then you must be willing to put in the work. Readers often search for quality content that has a “humanness” quality to it. If your content looks like something that was written by a robot, readers would simply go elsewhere to read articles that would add value to them.
Here are some useful tips that will help you write quality content:
Know your Target Audience
Being able to write quality content starts with knowing your target audience, this is where keyword research comes in handy. If your blog is about “marriage counseling or parenting” then find out what keywords or keyphrases your target audience will likely use when searching for content on these topics. If you do not know your target audience, how would you write content that would keep them coming back for more?
Stop Being Lazy!
A lot of bloggers are lazy when it comes to doing some research in order to get more information about the topic or product they are writing on. Yes, it can be tiring to spend hours and hours in front of the computer. But, you need to realize that many successful bloggers do research and come up with catchy headlines that are sure to draw attention. Smart bloggers do the research that would help them to attract the “right” group of people.
Connect Emotionally with Your Readers
This is the most important tip you can ever get, if you want to write quality content and see great results. You need to understand that quality content is one that connects emotionally with the readers. This is the part where you ask the question “how can I connect emotionally with my readers?” Do your research and you will find that “story telling” is the major ingredient of any article or video content that went viral! People connect with a person who UNDERSTANDS and relates with them – telling stories is one way to get people to see your “humanness” online.
If you want to be a popular blogger, you cannot leave out telling stories.
Let’s face it, life is filled with a lot of stories, some of them good, some of them sad and some of them are downright horrible. Even an ugly story can actually go viral if you are a marketer who knows how to apply your creative writing talents. With SEO (search engine optimization) copywriting, you will be able to strategically place the right words in the article to get good search engine ranking.
Storytelling gives a personal touch to the content and would connect with the reader. Hangout with friends, get them to share their good, bad and ugly stories and use these stories (respectfully) in your blog. Read about current happenings on the internet and link these stories to happenings in your own life, or the lives of people you have met in your life’s journey.
Do not even think about saying “I do not have any stories to tell!” Look back in your life, that bully that harassed you on the playground, that girl that said no to you, that horrible meal you had at a popular local restaurant, that terrible relationship that almost sent you round the bend – the list is endless!
Use Common and Simple Words
Okay, you graduated with a master’s degree in English Language from the most prestigious university in the country; well whoopdee-doodah! If the words and the grammar you plan to use in creating content for your blog are not simple enough for a 3 year old to understand, then you are unwittingly stopping your blog from getting great results.
If you want to make money from your blog, you should not allow your formal education get the best of your writing and blogging life. If you do not want to make money from your blog, then you are free to use tongue-twister words on your blogs.
Remember, your blog is not a textbook, share vital information within a 300 to 1000 word article. Make use of very simple and well spelt words. Use a synonym for those big words! Hey, it is in your best interest! Successful bloggers are the masters of simplicity. For instance, use words such as “tired” in place of “Knackered”.
Make Your “Call to Action” Subtle
You need to make the “call to action” subtle! It does not matter just how wonderful your content is, if your readers do not know what to do after reading the article, then the purpose of writing the article is defeated.
- Connecting with your target audience on an emotional level will be easier when you tell them stories about things that have happened to YOU.
- Set goals on how many articles you want to write a day for your blog, the more content you submit, the more you increase your chances of getting readers to keep reading your blog.
- Check out the blogs of successful writers (Like Zac Johnson, Harleena Singh and many more) and study how they connect with their readers – this will give you a pretty good idea of how to engage your readers.
- Make sure that the content you post on your blog will leave readers feeling empowered, informed or entertained. Readers will only visit and re-visit blogs or sites that has something to offer them. Think about it, why would you want to visit a website that has nothing to offer you?
With the aforementioned tips on how to write quality content, you will be able to start seeing great results….soon.
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