Facebook is the world’s biggest social media network and is over four times bigger than its main competitor Twitter. Google created Google+ in order to compete with it, and shortly after Google+ started getting a few people signing up Google said that it was now considering social media when ranking up a website. Since then Facebook has had an SEO (Search Engine Optimization) value. Here is how you bring Facebook and SEO together.
Facebook is only one of over 200 SEO factors
Some people spend weeks working on their Facebook posts and trying to marry together Facebook and their website, and yet Facebook is only one of over 200 ranking factors. Sure, you should spend time on it, but if your Facebook activities only count for 0.5% of your search engine ranking then spending lots of time on Facebook seems silly.
Build a following and get organic SEO from followers
This is the best benefit that Facebook can offer you. Forget all that nonsense about getting traffic and an SEO benefit from Facebook. Do your Facebook SEO right and your Facebook account will work out its own way of helping your SEO.
If you want to do something productive and useful, then use your social media background and work to get more followers. If you are able to get more followers on your Facebook profile then you are closer to getting a better SEO benefit. If you get a following then people will start to link to you and comment about you on social media themselves and the SEO value will come to you in the end.
Links to your website may help you
Any types of links going from Facebook to your website will help you a little. Sure, they are not nearly as powerful as backlinks in the online world, but they do count as mentions, and get enough mentions and Google starts to pay attention.
“like”s are not as powerful as you think
Google knows that you can set up an infinite amount of Facebook profiles, so all this talk about Google caring about “like”s is very unlikely. They may have a small impact, but it probably only has an impact if it is married with other factors too.
Show snippets of your website
This is one of the great things about Facebook. You are able to say what you like and post what you like and it is not considered plagiarism. It is just considered to be self expression. Show snippets of your website so that people may start falling in love with it.
Do not forget that plagiarism isn’t that big of a deal on Facebook
If you have copied the entire work of someone else and posted it onto you profile it will not matter. You may even get more attention than the person you stole it from
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Create a Facebook fan page for your website
This is a page you can set up for whatever you wish. The only restriction is if you are creating a fan page for someone famous then you have to be sure that one does not exist already.
Be diligent when filing out your bio material
This means add in your keywords and make it very easy to read so that your viewers can see it and read it. You need a few keywords scattered about your bio details and you are all set. Make sure you also connect it with your website so they know what website you are setting yourself up for.
Steal other people’s ideas if it gets them on your Facebook fan page
Taking the ideas and content of Facebook people is a bad, and it is naughty if you use that same material on your Facebook page. However, there is no Google punishment for it, and you will get new traffic, so why not give it a try if you get desperate for new content.
Add a Facebook comment section to your website
This is possible and easy. Just look up the code online or check a post Babanature did about it here. It allows you to establish a comment section on a page, and it allows you to link the web page to your Facebook page. It also has the added benefit of the check box that says “post to Facebook.” If people do not uncheck that box then what they type as a comment goes to Facebook. This equates to free advertising on somebody else’s Facebook page. This is pretty groovy, and the Facebook comment section is still overlooked by some.
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