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How To Make Money Using Nothing More Than Your Email List

We all know what having an email list can do to a business both online and offline. Take for instance, if you’re doing any form of business offline and you have the contacts of your customers, you will agree with me that it will skyrocket your business to a level that will astound you. This is because it will now be very easy for you to get to them and maybe tell them about the new things happening in your business which can be either arrival of new products, promotional offers, etc.

e mail list

Just like the offline world, an email list can be quite essential to any blog or internet based company. Even for a small venture such as a niche profit site, an opt-in list can make a world of difference and also add some extra income to your pocket. You will also agree with me that it is very rare to see an e-commerce site big or small that is operating without an email list.

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There are many benefits of having email subscribers. It allows for a company to market their wares and site via an e-mail. With an email list, a site and a subscriber consent to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

Now, because there is a mutual consent between the two parties involved, any email sent to the list is not considered as spam. There are also a great number of promotional materials that can be used, such as catalogs, newsletters such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

You must believe me when I tell you that building a list is of utmost important although, only a small percentage of site visitors actually subscribes for an email list. However, many people find promotional mails annoying but if you provide a good newsletter or promotional material, you will see your list build up and grow in a very short period of time. You can also achieve this by having interesting and worthy contents on your site. It’s very obvious that if people like what they see and read on your site, then they surely would want more and newsletters would be a way to attract them back to your site.

But other than marketing your wares and your services, an email list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers, this is because, the more subscribers you have, the more money you can get.

e mail marketing

Ways to make Money with your Email Lists


1. Affiliate Marketing: Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links, banners and brief descriptions of what their products and services are. What happens is that, with every click/sale made on the link that directs or leads a subscriber from your list to their site, the company will pay you a certain commission. There are many affiliate networks you can register with. The ones I know of are Clickbank, Commission Junction and if you have a health and beauty related site, you can register with Market Health. The interesting thing is that most of these companies are free to join.

2. You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

3. Place advertisements. There are many companies out there who will be willing to pay to put their banners and ads on a list with huge subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

4. Sell your own products. Manuals, ebooks and how-to articles are in great demand. Many people will be willing to give out money to gain knowledge about a certain topic and subject. This means that with your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

5. Build a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

Remember that in anything good, there must be a down side parts of it; the only demerit of having an email list in my opinion is if you do it wrong. Treat your email subscribers as human beings and don’t see them as your marketing tools. Create the love and trust first and they will in turn click your links and make you money.

If you follow these simple tips, you will build a list of eager subscribers in no distant time.

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41 thoughts on “How To Make Money Using Nothing More Than Your Email List”

    1. Aside from making money from email list, it is the perfect traffic source for any blogger to have because even if you move your blog to another area you’ll still keep your traffic.

  1. Hi Theodore, and welcome to Babanature’s blog 🙂

    It’s sure nice to see you as a guest all over nowadays 🙂

    I totally agree with the power of having an email list. I wouldn’t say it is entirely for making money, or perhaps that’s never been my aim from my blog, but I do agree that you can make money through the ways you suggested.

    Speaking of myself, I don’t think I can ever be good at affiliate marketing, which isn’t everyone’s cup of tea, though who are at it – do well. Yes, emails are good for that provided they don’t really force you to buy things, which some people do when they annoy us by sending their repeated email list. And when that happens, anyone would unsubscribe.

    I haven’t really tried any of the ways to make money through email list, though yes placing banners on the blogs, or selling things I’ve seen people do, though through their posts, so this was an informative post that I need to check out, just in-case I want to start doing any of these.

    I agree with what you said, that first that trust needs to be developed with your subscribers so that they know what they are buying is worth their price, and all of this happens with the way you handle them. It makes sense not to rush them into buying your things, instead first to build the relationships with them, and then try selling your stuff, though not too often. 🙂

    Thanks for sharing, and have a nice day – both of you 🙂

    1. Thanks for your one of a kind comment Leena,
      If everyone comments like you then, the web would become a better place.

      I think it is good to try other new things once in a while, you never can tell, that might end up becoming your most valued and profitable source.

      So, don’t say you can’t be a good affiliate, i think its a self limiting thought.

      Yea, i also understand what you mean about those guys out there they thinks their list is their money making machine thereby sending out one scrab to the other, the only thing they will always get is lots of unsubscriptions.

      Now, if you had read my 2013 Goals, you will notice that guest posting is one of the things i said i will take serious, still not doing it the way i planned though. Will also like to write for you soon if you don’t mind.
      Thanks for coming Harleena and do have a great week.

    2. Hello Harleena,
      Thanks for the lovely comment. i myself i have not ventured into affiliate but someday i might go that route to see how it goes. I use my email list for traffic and it’s so wonderful with the numerous things you can do with your list right 😉 ? Thanks and you have a lovely week ahead…

  2. I did enjoy the post1 So great info, well, as always, only the best for you here, Theodore. I guess a new era of Affiliate Marketing is coming, right 😉

  3. Hi Theodore ,

    You are very correct. There’s huge money when you have huge and worthy mailing list. It is very important for online marketers to have a good list. However, creating list and getting subscribers is not everyone’s cup of coffee. You really need to press it a bit hard and come up with good strategy to collect email addresses.

    Anyway, the effort spent in creating list is always well worth. Thanks for the post.

    1. Very well said Sureck,
      Of cause, anything that will come out successful must first of all start with a good and workable strategy, and an email list is certainly not exceptional.

      Thanks for the visit.

  4. Hey Theo, Nice to see you here, you know I have just started but your post have really encouraged me to build strong list and then, when I have that huge list, you know what i’ll do. I will follow these steps to make money lol. 🙂
    Have good time ahead bro.

  5. They say the money is in the list, but in actuality the money is in the relationship you have with your list. Like you mentioned there are a variety of ways you can make money just from your list.

    I actually use solo ads where I pay someone a number of clicks to advertise my offer to their list. This is definitely a great way to make money with your list, and once I build my list large enough I will do the same. Thanks for sharing Theodore!

    1. You’ve spoken well Smith,
      They say the money is in the list, but in actuality the money is in the relationship you have with your list. Man, i can’t agree more.

      I’ve heard about solo ads before but have not tried it, might give it a shot too.

      Thanks for stopping by.

  6. Hi Theodore,

    Yeah, money is in the list. Interestingly enough so many bloggers do not collect subscribers and do not even have an opt in box on their sites. It never ceases to amaze me.

    I had to chuckle recently when I was reading some questions on the Warrior Forum. Someone, who has been on the forum for quite some time started a thread berating a subscriber list. You should have seen the response!

    Surely, if you abuse your subscribers they’ll be worth nothing because they will not trust you. But if you nurture your subscribers and only offer them value they will reward you by purchasing from you.

    Totally agree with you, an email list is a must.



    1. Come on Dita,
      That’s the spirit and i love it. I like what you just said now, an email list is really a must dear.

      I believe that we’re all entitled to our opinion. So, lets face what matters and pay less attention to those naysayers out there.

      Thanks for coming.

  7. Hey Theodore,

    good insight and ideas. Have you had any experience where the list you have was never ment to be used for making money from? I’m in non profit business and our list was mostly built with customer care providing in mind. How do we switch to something more profitable? Meaning, we can’t really put adds there, but I’m sure we could come up with some cheap products as ebooks or such. What do you think?

    1. Interesting question Dankas,
      I really understand what you meant. I’ve seen lots of people that also has such site and email list.

      Do you promote anything on that site of yours? Now, you mustn’t necessarily send affiliate links to your lists in order to make money, i think what you should is simply to write a review about certain products once in a while and then notify your lists about that post.

      Let them know about it and some of them will actually visit the page and some will also buy what you reviewed. What about that?

      Thanks for that question man and do let me know if you have any other one.

  8. Hi Theodore,

    Good to see you here as well.

    I think building list is something which internet marketeer has to look into, though it appears to me as the biggest challenge as well.

    Readers I know are very well aware of the products so I don’t want to tease them with something which they really don’t ever expect. I really feel that one size fit all days are almost over, we’ve to bit creative with all these list building exercise.

    Thanks for this great share.


    1. I see what you mean Sapna,
      And its true. But you can still do it. Its all about writing reviews and them directing your lists to that post.

      You can also try solo ads as someone already suggested above and see what it can get for you.

      I believe there are still a room for all of us, or don’t you think?

  9. Well look who is guest posting over here at Babanature’s blog. Hey Theodore, great to see you!

    Ah, our beloved email list of loyal subscribers. I know that so many people have different ideas of how this is done but I’ve learned the hard way I think. Getting into affiliate marketing early on but being taught to annoy the heck out of your list was the way it worked back then but it sure doesn’t now.

    People want you to provide good information to them. Once you’ve built up that relationship with them then they’ll be more open to what you promote. Now some people won’t, they think you shouldn’t make any money at all but luckily those are the few.

    These are great tips on how you can go about promoting to your list. I prefer to stick with affiliate offers myself, they work beautifully. Of course creating your own product is the way to go so hopefully everyone will eventually head down that road too.

    Great share here my friend and you guys have a great week.


  10. Great to see you on my post too Adrienne,
    And yes, i agree with you that list building can mean different things to different people.

    Affiliate marketing can really work with a good marketing strategy as well as having your own product.

    Thanks for stopping by.

  11. Great piece. List building is the #1 way to make money online. I had to learn that the hard way. All of my marketing efforts center around building a list of email subscribers so that I can cultivate relationships and build residual income. That should be every marketers #1 agenda. Thanks for sharing your insights with our bizsugar community.


    1. Great to also see you around T.I,
      List building is really the best thing that ever marketer should focus more on. I also learnt it the hard way, but the most important thing now is that we’ve learnt about it.

      Thanks for coming.

  12. Great article Bro.
    I personally think making money with email list comes with sales skills. List building is very important which everyone must pay closer attention to.
    Good work Theodore 🙂

  13. Hi Theodore and Babanature,

    Great Article Theodore. It’s great to see you here at Babanature’s blog.

    Really very informative post about the importance of having a list of subscribers. I have a very very small list and I need to work on growing it and use all or some of the steps you mentioned, to grow my business. I think I need to prepare what they call a compelling offer.

    I loved what Sherman said, that the money is in the relationship with the list of subscribers. I can’t agree more. Building Relationships is the essence of the online businesses.

    Thanks Theodore for such a great share. Also thanks Babanature for having Theodore sharing this valuable post with all of us in your blog.

    Be Blessed,


    1. Thanks Neamat,
      I’m happy you also came here. I also have a small list. Its unfortunate though that we didn’t learn all this things on time, but its not yet late to start growing that list now.

      Lets all get to work dear.

      Thanks for visiting.

  14. Hi Theodore,

    If you remember that people are on the other end of your list emails your job grows easier. Excellent post.

    I visualize myself sitting down and chatting with a large group of people before I send out an update. By doing this I create a more intimate environment, helping me to connect more effectively with people.

    I promote my cash gifting opportunity primarily but will send out the ebook promotion from time to time. I also see a massive boost in video views when I promote my videos, as even though my list is not mammoth, it is still pretty good-sized.

    Create value. Become valuable. This law of prospering through list-building, or any online venture, is timeless.

    Thanks for sharing Theodore,


  15. Hi Theodore,

    This is actually how I started online. When I started blogging was something nobody knew about. I had no website then but by writing articles and submitting them to and other article sites I was able to build a list with which I was promoting affiliate products. Then it was known as bum marketing.

    Unfortunately when I started with blogging I couldn’t really move that list to sync with my blogging niche. Today building a list is not what it used to be. But if you can build a list that is responsive, your online dreams will be thing of joy!

  16. Thats the main point Chadrack,
    Its not all about building the list, but is your list responsive? I can’t agree more man.

    The issue is that its never an easy job yet, its not a rocket science.

    Thanks for agreeing with me my man.

    1. Really? then you’re really behind trend. As a blogger, you need an email list for your product to sell even more as an affiliate or a self product. Try building your list today and be glad you did

  17. True,

    Even i get lot of email containing packages, benefit but i usually delete those who are not attractive.So it is a common human mentality that where they are getting attraction.When i find a attractive email even if it is no use to me i refer it to my friend.

    Good share,

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