Social media has changed the world as a dynamic tool of international and local communication. Websites like Twitter and Facebook have launched revolutions, changed businesses, and introduced us to new ideas we may never have heard otherwise. But there are different ways to use social media to serve different purposes. A twelve-year-old girl revealing gender biases in an Oklahoma schoolyard will use social media differently than an emerging business based on recycling cardboard boxes and turning them into bicycles. But both can use social media successfully.
Social media is an exceptional tool for those involved in photography and looking to gain exposure. Because of our human inclination to respond to visual cues, and social media’s ability to spread images almost instantaneously, photography and social media make a great pair. Here are some ideas to use social media to drive traffic tor your photography site.
Using Social Media To Drive Traffic To Your Photography Site
1.Make sure you provide a link to your website in all of your social media profiles. Whether you are on Facebook, Twitter, Pinterest, Google Plus, LinkedIn or all of them, make sure that your profile contains a clickable link to your website. This may seem obvious, but you would be surprised by how many professional photographers fail to include this information in their profile.
2.Don’t tell the whole story on social media. Don’t post all of the photos in your new series on Facebook. Instead, post a teaser photo (or a few if you have a large series) with a link back to your website and a line that says something like, “For more stunning photographs of American mountaintops, visit my website [insert link]”
3.Vary the timing of your posts. Whichever kind of social media you are using, don’t put up all of your posts at the same time of day. The best times for Facebook are in the morning, at lunchtime, and then in the evening after work. If you posted your last post in the morning, do the next one in the evening. On Twitter, don’t post a bunch of tweets in a row. Spread them out over the course of the day.
4.Don’t be entirely self-promotional.If you only post about yourself, your followers and friends will start ignoring your posts because they will think of them as commercial advertisements.Retweet great photos on Twitter, even though they are not yours. Link to articles about exciting new technology in photography, even if you haven’t used it yet. If you spread the love, others will spread it back in your direction.
5.Encourage conversation and feedback. You want your followers and friends to interact with you because they will not only remember you and your photography more that way, but they will draw their friends and followers into the conversation as well. On Twitter, sometimes ask for a retweet to show agreement, e.g. “Retweet if you think this is the strangest looking plant you have ever seen.” And on Facebook, ask questions to draw people in, e.g. “This photo might be of a plate of spaghetti but it makes me think of an old-fashioned horror movie. What does it remind you of?” or “Share this photo of the happy couple if you think getting married was the best decision of your life.”
6.Be friendly no matter what. Never ever get into an argument on social media. Even if one is started with you, do not respond with hostility. Kill them with kindness if you have to, but don’t show your customers a side of you that could be interpreted as offensive. As a photographer and artist, you have to learn to cope with criticism. Don’t vent your negative feelings on social media.
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